top of page
● VOL. I
· PUBLISHED EVERY OTHER THURSDAY
Field notes
bold schools
from the
Short essays from the Educentric team, offering practical guidance on what actually moves the needle inside a school district.
No theory dumps. No 12-step listicles. Just the same practical lessons we send to superintendents and district leaders, delivered in the time it takes to drink a cup of coffee.
beating the odds.
61
EDITIONS
4 MIN
AVG. READ
THE EDUCENTRIC BLOG
EST.2019
★ This week's field note
If It’s Fuzzy, It Won’t Fly
Welcome to our 62nd edition, Educational Leaders, and hello, October! Here is a little calendar trivia to start the month: October 1 falls on a Thursday this year, which just happens to be the day we...

Reid Whitaker
Reid Whitaker

Oct 12, 2026
4 MIN READ
LATEST FIELD NOTES


If It’s Fuzzy, It Won’t Fly
Welcome to our 62nd edition, Educational Leaders, and hello, October! Here is a little calendar trivia to start the month: October 1 falls on a Thursday this year, which just happens to be the day we send out our Educentric newsletters. In fact, this is only the second time in 2026 that the first day of a month has landed on a Thursday, with the first being January 1. We will take the coincidence as a good way to start a new month together! In today's edition, we want to talk
Reid Whitaker
2 days ago5 min read


Why Staff Resist “One More Thing”
Welcome back, Educational Leaders, to our 61st edition! We know the school year is back in full swing, and we appreciate you continuing to take the time to read our newsletters. We hope that somewhere along the way, each edition has offered an insight or two that you can take back to your school, your leadership team, or even your own daily work. For today’s edition, we want to zoom in a little and talk about the people who carry so much of the work happening in our schools e
Reid Whitaker
Sep 225 min read


Say It; So People Can Act On It
Hi, Educational Leaders! September is here, and with it comes the real start of the school year in most remaining school districts, when the first-week energy begins to settle, and the daily rhythm of classrooms, meetings, and planning sessions kicks in. Today's edition focuses on some of the groundwork happening in our schools right now, particularly the everyday habits that can determine whether the goals we set at the beginning of the year actually make their way into the
Reid Whitaker
Sep 224 min read


Stay the Course or Change Course? Knowing the Difference Matters
Welcome Back, Educational Leaders! Educentric is officially back for another school year, and so are our conversations around school improvement, breakthrough performance, and the work happening inside schools every day. Our team spent much of the summer doing exactly that work. We have been on the road, launching new partnerships, welcoming new districts, and training School Breakthrough Teams as they begin their journey with Educentric. To all of our new SBT members, welcom
Reid Whitaker
Sep 225 min read


You Can't Pour From an Empty Cup: Self-Leadership for School Leaders
Happy Thursday, Educational Leaders! We hope everyone had a wonderful Independence Day and found an opportunity to slow down, spend time with family and friends, and enjoy a well-deserved break. Whether your Fourth of July was filled with backyard barbecues, fireworks, or simply a quiet evening at home, we hope it gave you a chance to recharge before another season of leadership begins. As we sat down to write this week's newsletter, one thought kept coming back to us. School
Reid Whitaker
Jul 114 min read


Don't Ban It, Build With It: Leading Schools Through the AI Shift
Happy Thursday, Educational Leaders! We were starting to wonder why everyone in education seems a little more alive and energetic lately. Then we realized it must be because summer is getting closer and closer. Kidding aside, Educentric is keeping the momentum going, and we are excited to bring you our 57th newsletter edition. As we approach the end of the school year, we want to make the most of this stretch with a topic that is timely, relevant, and impossible to ignore. T
Reid Whitaker
Jul 114 min read


When the Year Gets Busy, Go Back to What Matters Most. Bold Leaders Know This Better Than Anyone.
Welcome back, Educational Leaders! It’s another Thursday, and you know what time it is. Educentric is back with our 56th newsletter edition! At this point, you may be wondering why we keep coming back to the same themes: focus, singular focus, keeping the main thing the main thing, and working on what matters most. The answer is simple. If it is not yet obvious, this is the core of Educentric’s framework. It is not just a concept we revisit from time to time. It is the found
Reid Whitaker
Jul 114 min read


Your Parents Are Your Sales Team — Are You Training Them Like It?
Hi, Educational Leaders! The school year is winding down, and families are starting to weigh their options for the fall. It's worth pausing on a quieter force shaping those decisions- ones that are happening in conversations you'll never hear. Picture one of your parents at a weekend get-together. Someone asks where their kid goes to school, and they give that easy, offhand answer people give without thinking. Maybe it's glowing. Maybe it's just fine. Either way, you weren't
Reid Whitaker
Jul 113 min read


What are your OKRs? Tying Key Results to Objectives
Happy Thursday, Educational Leaders! Let's start with a question that gets right to the heart of every school improvement plan: What are your OKRs (Objectives & Key Results)? I mean your real ones — the OKRs built around the changes you actually want to see at your school this year, as their leaders. When they fit your context and your priorities, they stop feeling like a planning exercise and start guiding the everyday work. A Quick Refresher You've probably come across this
Reid Whitaker
Jul 113 min read


The Formula: Vision + Action = Success
A strong vision gives schools direction, but action is what turns that vision into measurable progress. This piece explores how leaders can avoid drifting into a default future by connecting their desired outcomes to clear, intentional execution. When vision is translated into aligned strategies, tactics, and daily actions, schools create real momentum toward breakthrough performance instead of simply staying busy.
Reid Whitaker
Apr 304 min read


Customize and Tailor Your Message to Meet the Demands of Your Customer
Schools cannot rely on one message delivered the same way to everyone. This piece explores why schools must stay grounded in a clear Value Proposition while tailoring how that promise is communicated to students, families, and staff. When schools align their message, systems, and daily experiences to meet the needs of their customers, they build trust, strengthen clarity, and create the conditions for lasting results.
Reid Whitaker
Apr 164 min read


The Simple Act of Focusing on What Matters
A North Star Metric gives schools one clear, measurable outcome that keeps improvement efforts focused, aligned, and actionable. This piece explains why schools need a singular focus, how the framework supports stronger decision-making, and what happens when teams rally around the right goal. With the right structure and support, schools can turn broad aspirations into measurable progress and create meaningful gains for the students they serve.
Reid Whitaker
Apr 23 min read


Aligning Your Strategy with the Right Key Progress Indicators
Strong strategy is not just about having a plan, it is about making sure every strategy is directly tied to the right goal and measured through the right KPIs. This piece explores how schools can move beyond activity and into meaningful progress by aligning Priority Objectives, strategies, and indicators with precision. When that alignment is clear, leaders can better monitor impact, adjust course, and drive measurable results that move schools forward.
Reid Whitaker
Mar 194 min read


What Do You Want for Your School? Improvement, Transformation, or Breakthrough?
Schools today face a critical choice: pursue steady improvement, commit to transformation, or aim for breakthrough. This piece explores the difference between each path and why breakthrough offers something distinct—a disciplined focus on one clear outcome that aligns both daily improvements and deeper systemic change. When schools eliminate distractions and organize their efforts around what matters most, they create the conditions for measurable, accelerated success.
Reid Whitaker
Mar 54 min read


What’s Your Value? Why Should Customers Choose Your School?
A school’s value is not defined by what it says about itself, but by what families experience and are willing to share with others. This piece explores how trust, results, and consistent leadership shape a school’s reputation over time. When schools make disciplined decisions, stay focused on meaningful outcomes, and create experiences families can believe in, they build lasting value that keeps communities engaged and confident in their choice.
Reid Whitaker
Feb 194 min read


Pause to Protect Your Focus
This interactive reflection invites school leaders to pause, protect their focus, and make intentional decisions about the work filling their days. By asking what to stop, start, and continue, leaders can better align time, energy, and resources to what matters most—improving student outcomes. Breakthrough performance requires more than hard work; it requires clarity, disciplined trade-offs, and the courage to let go of what no longer serves the mission.
Reid Whitaker
Feb 53 min read


Setting the Foundation. Establishing Vision and Beliefs For Your Organization
Lasting success in schools begins with a strong foundation. This piece explores how vision, beliefs, and shared purpose shape an organization’s ability to grow, adapt, and achieve breakthrough performance. Using the metaphor of architecture, it reminds leaders that before strategies and initiatives can succeed, the groundwork must be clear and intentional. A well-defined Value Proposition and North Star Metric create the stability needed for meaningful, focused progress.
Reid Whitaker
Jan 224 min read


Is What You Are Doing This Year Different?
A new year often brings fresh energy, but real school improvement does not come from adding more initiatives. It comes from focus. This piece challenges leaders to move beyond overload, narrow their priorities, and commit to the work that truly drives results. By identifying what to stop, protecting time and resources, and aligning efforts to a clear North Star Metric, schools can create deeper impact and achieve lasting breakthrough performance.
Reid Whitaker
Jan 85 min read


Follow the Yellow Brick Road with Strategies and Tactics
Using the familiar journey of The Wizard of Oz, this piece explores how schools can move from broad aspirations to clear action through well-defined strategies and tactics. Just as the Yellow Brick Road gave Dorothy direction, schools need a structured path that keeps teams aligned, focused, and moving toward their North Star Metric. With the right support and clear planning, leaders can turn uncertainty into purpose and progress.
Reid Whitaker
Dec 23, 20254 min read


Create Objectives for Your Team to Get Things Done — And Use AI to Accelerate the Process
Clear objectives drive action, but AI can accelerate the process in powerful ways. This piece explores how educational leaders can use generative AI to sharpen goals, align priorities, and turn strategy into execution. When grounded in a district’s North Star Metric, AI becomes more than a tool—it becomes a force multiplier that helps teams work with greater clarity, coherence, and purpose to achieve breakthrough results.
Reid Whitaker
Dec 18, 20254 min read
ON THE CHANNEL
Breakthrough Stories, On Video
Sit in on real coaching sessions and district conversations — the same field notes, in motion.
A Plan is Not a Strategy
The 8 Types of Company Culture
The Explainer: Hidden Taps in Decision-Making
The Ripple Effect of a Great Work Culture
bottom of page
